Bob Holliday
Chief Financial Officer
Bob Holliday
Bob Holliday is the Chief Financial Officer (CFO) of Craters & Freighters. With 18 years of public accounting experience, Bob brings extensive expertise in financial reporting, attestation services, tax, consulting and audits. As a certified public accountant in Colorado, he joined Craters & Freighters to leverage his background in financial management to benefit the company and its franchise network.
In his role as CFO, Bob works closely with the executive management and accounting teams to streamline reporting processes and implement best practices. He is dedicated to monitoring and improving the financial performance and cash flows of both the Corporate office and Network locations, ensuring franchisees receive accurate financial insights and support.
Originally from central New York, Bob has lived in Colorado since 2006, drawn by the mountains and a passion for outdoor recreation. Outside of work, he enjoys exploring the Rocky Mountains and Western U.S., off-roading, mountain biking, hiking, and snowboarding. His love for the outdoors complements his professional drive, making him a well-rounded leader at Craters & Freighters.